There’s a bucket for brilliant ideas surely destined for world domination , one for nutty ideas doomed to failure and one for technologies that seem life-changing but mysteriously never take off .end up, I wondered last week, as I headed to the HQ of its maker Kirin, Japan’s second-largest drinks company.
Prof Miyashita has a theatrical flair for boffinry — in December, he unveiled a lickable TV screen that purports to deliver imitations of complex flavours. Its job is to deliver an extremely mild, computer-controlled electrical current when a circuit is completed by the lips, tongue and the food itself.
It causes no discomfort but there is a distinct tingling. It did not help that, during the researcher’s explanation, she mentioned the kind of spasming muscle-stimulator gizmos that promise washboard abs.Even on the lowest strength setting, the normal miso tasted like seawater: Inedible after a mouthful or two.
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