From Bella Hadid’s Latex Versace moment to Adut Akech’s high-shine Alaïa ballgown, the most striking nods to the colour of the moment were full-look red for autumn/winter 2022. See Giambattista Valli, Max Mara and Courrèges for other standout examples of how to do the Pantone with serious panache from top-to-toe.Max Mara AW22.
What do the abundance of red threads say about where fashion – and indeed society, which the industry holds a mirror up to – is at right now? “There is no other colour that is so fundamental, so fused to our primal, human itches,” writes Charlotte Sinclair in heron the hot hue. “Red takes no prisoners. It is emphasis itself, the double underline, the stop sign, the alert, the roadblock, the alarm, the danger, the oomph, the sex, the passion, the incitement, the excitement.