Why are Singaporeans snapping up S$220 watermelons and S$450 persimmons?

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Regular buyers swear by their value, freshness and taste. Meanwhile, retailers see an upward trend in demand despite rising freight costs and unpredictable harvests due to climate change.

The pandemic has revealed many quirks of human nature: When one can’t travel, the budget goes to buying anything collectible – high jewellery, luxury properties, and now, premium fruits.Reyna Wang, owner of premium fruit store MomoBud, reports a doubling of her customer base during this COVID-19 period, compared to pre-pandemic times.

It also has Hokkaido Densuke watermelons weighing between 11kg and 12kg each and costing S$228 apiece, as well as Kasugai white peaches selling at S$328 for five to six pieces prettily packed into a wooden paulownia gift box. In June this year, professional chef and TV host Olivia Lee established So Good K, an online purveyor of premium Korean lifestyle products, to bring artisanal Korean brands into international consumer markets.

"The peaches are from the Eumseong, Sangju, and Cheongdo regions in Korea and they’re evenly exposed to sunlight to facilitate the development of sweeter flavours. They are also put through a cold treatment to ensure consistent quality after their harvest.” Banker Phua Tiak Peow has been buying fruits from MomoBud for his family and as gifts for friends since he chanced upon their stall 10 years ago.

Yap said: “They are absolutely worth it – if it's within your means – for the joys and nutrition that you'll get when you savour them. The Japanese Ruby Roman grapes are on my ‘to order’ list, pending my bank account!”"More people are willing to spend on better fruits for their enjoyment, as well as important gifts for their VIPs, clients, families and friends,” said Reyna Wang, owner of premium fruit store MomoBud.

 

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Why are Singaporeans collecting cardboard?

All this while premium fruits available at Isetan supermarket duh

Purchased in SG is Singaporean? ARE U SURE

Not many

你怎麼知道他們是新加坡人?你查過他們的身份證?

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