also cement the carefully crafted image that has been built up slowly and steadily since the carmaker entered the European and American markets in the 1980s.
Now the epitome of a modern car company, Hyundai began life as a construction firm back in 1947. These days, the various Hyundai businesses, including shipbuilding, shopping malls, robotics and heavy engineering, add up to the largest corporate entity in Korea, a technological and industrial behemoth in one of the world’s most sophisticated economies.Hyundai was relatively late in its adoption of branding and marketing.
Together, the IONIQ Electric and Kona Hybrid aren’t offering anything particularly new in terms of aesthetics and both already exist with other powertrains. The IONIQ is the larger of the two, a quietly well put together large hatchback in the Prius mold; this could be your next Uber ride. The Kona is pitched at private buyers, a modestly sized crossover with a modishly rugged exterior. Bothare well equipped, functioning seamlessly and effectively without troubling the eye or impeding the mind.