Japan’s hit virtual pet, Punirunes, will be released in the US this summer and I can almost guarantee most of you have never seen a toy quite like this before. A play on the Japanese mimetic word for “squishy” , Punirunes has a design quirk that sets it apart from other gadgets of its ilk: a doughy button at the center of the device that serves to simulate physical contact with your pet.
It is undeniably a little weird. The device will even display an animation of your finger on the screen when you do this . But once you get past the strangeness of the aforementioned act and really get into the things it allows you to do, Punirunes’ oddest feature actually makes for a pretty rich virtual pet experience.
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