American car buyers' interest in purchasing electric vehicles dipped compared to a year ago, in part due to concerns about adequate charging infrastructure, a new study from J.D. Power shows. The J.D. Power 2024 U.S. Electric Vehicle Consideration Study found that for the first time since the study's inception in 2021, consumers looking to buy a new car were less likely to consider buying an EV.
High prices for EVs were a notable deterrent for younger cohorts of car buyers in Gen Z and Gen Y, with the share of respondents who said they're "very likely" to consider an EV down 2 and 5 percentage points from a year ago, respectively. Despite the decline, these younger generations were still the most likely among all generational cohorts to show higher interest in EVs, with 24% of Gen Z and 32% of Gen Y car shoppers saying they're "very likely" to consider an EV.
The study also found distinctions between car shoppers looking to add another vehicle to their household and those who rely on a single vehicle for transportation. Over two-thirds, or 68%, of shoppers looking to buy an additional car were "overall likely" to consider an EV – compared to just 47% of those who rely on one vehicle who may be more sensitive to logistical concerns like charging infrastructure.
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Source: cleantechnica - 🏆 565. / 51 Read more »