Jimi Hendrix thought it was a nightclub, in their early days The Beatles regularly dropped in on their way south from Liverpool and Gerry Marsden of the Pacemakers rated it as a good place for a “quick stop and a quick nosh”. Welcome to Watford Gap services, located on both sides of the M1, the southbound site being the first motorway services to open in the UK, back in 1959.
A circus and a funfair for the kids? Virtual reality headsets that allow visitors to view the traditional one-arm bandit area at a Las Vegas casino or even the Grand National? I’m not sure about those student ideas, especially when Mason tells me the 52 million customers who visit Roadchef’s 30 service stations each year linger for less than 20 minutes.