Gone are the days when your beauty products just worked. Now they have to make you feel something, too. Happily, the new trend for neuroscents – smells scientifically proven to arouse feelings of calm or happiness – can help with that. By its very nature, perfume has always tapped into this idea, but neuroscents have taken even a fragrance's mood-boosting powers to new heights.
Another neuroscience perfume brand is Edeniste. It uses a range of ingredients from Takasago, a neuroscience fragrance house based in Japan, which has been conducting studies into a scent's impact on mood for 35-plus years. The range features seven perfumes, each of which contains a patented Destress Accord and six Lifeboosts. The latter targets specific moods and their effects have been tested by a neurologist.