Xiaomi’s electric car go for launch — setting up challenge with Tesla and BYD

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With a year-long EV price war going on in China, reception for the Xiaomi SU7 will likely dictate the company’s stock momentum after a 22% gain since a February low.

Xiaomi Corp.’s $8 billion stock rally faces a key test when the Chinese smartphone giant unveils its first electric vehicle Thursday, as it attempts to muscle into an unfamiliar and intensely competitive market.

Billionaire co-founder Lei Jun has called the challenge his final major endeavour, testing Xiaomi’s ability to crack a crowded market for a second time with its technological capabilities. China’s electrified-car market is projected to slow for a second year, with a key industry body predicting sales growth in 2024 to drop to 25% from 36% last year and 96% in 2022.

Xiaomi hasn’t yet disclosed how much the SU7 will cost. Lei hinted earlier that it wouldn’t be 99,000 yuan as some on social media had joked. Cars with the same specifications often go for 400,000 yuan or more, he said. Its partnered brand Aito was already China’s best seller among EV upstarts for two consecutive months.

 

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