A beachfront home in North Carolina sinks into the Atlantic Ocean. This barrier island is experiencing one of the highest rates of sea level rise on the U.S. East Coast. For decades, environmental advocates have urged governments, companies, and individuals to take drastic actions to limit climate change and prevent the Earth’s average temperature from exceeding 1.5 degrees Celsius over pre-industrial times.
Communicating these impacts is important for encouraging the quicker adoption of climate solutions like renewable energy, Pomerance says. Focusing on temperature hasn’t sufficiently motivated change, which is why last year was the hottest on record, withto determine how much the rising ocean will affect their specific coastline, which is influenced by numerous factors including topography and ocean currents.
Unpublished recent research by Matto Mildenberger at the University of California, Santa Barbara and others confirms this challenge. Showing people maps of local sea-level rise projections for the year 2100 produced mixed results. Concern was actually reduced in households most likely to be flooded, but it rose—along with support for costly climate reduction policies—when people were told traffic and commute times would soar from roads damaged by rising waters.
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