BMW unveils new electric SUV to take on Tesla

"It is redefining the BMW brand," Oliver Zipse, chairman of the Board of Management of BMW, said in a press statement.

The BMW Vision Neue Klasse X electric sport activity vehicle comes with interiors that largely make use of plant-based materials, as well as personalized driving sounds and impressive new drive technology. It follows last year’s SUVs and will compete against the Mercedes EQA and EQB and Tesla Model Y electric vehicles, among other luxury electric SUVs.

The Vision Neue Klasse X arrives as automakers in China are outpacing European brands with lower costs and advanced technologies, just as growth in demand for EVs slows globally. BYD is the to lure Mercedes and BMW buyers seeking exciting electric vehicles, though Tesla just raised the price of its Model Y variants

The road-legal version of the BMW Vision Neue Klasse X will start production next year at its plant in Debrecen, Hungary. Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.

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