The R2, Rivian’s newest, smallest, and most affordable option thus far, will be released first. And though the truck may be more diminutive than Rivian’s other offerings, it’s got a big part to play in the company’s future, as the automaker strives to prove it can make it work amidst a global EV downturn and its own production struggles. The company also introduced two other vehicles: the R3, a crossover; and the R3X, a high-performance variant.
As Scaringe put it on a recent call with investors: “How do we get the 93 percent of the market that’s not buying an EV to get excited about the product?” Rivian hopes that a more affordable option will do some of that work. At $45,000, the new vehicle is more comparable to middle-of-the-road EVs, including the Hyundai Ioniq 5 and 6, the Ford Mustang Mach-E, and the Tesla Model 3.
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