Inside Kia’s Ambitious Global Plan To Make 'EVs For All'

“EVs for all.” That’s what Kia called its electrification strategy at its inaugural EV Day event in Seoul, where the automaker publicized more of its plans to become a battery-vehicle powerhouse in the years and decades to come. And by “all,” Kia really seems to mean all. From South Korea to Slovakia to India and beyond, the Korean company has EV production and sale ambitions up there with Tesla and BYD.

Only fairly recently has Kia taken bigger swings like the popular Telluride SUV, Stinger sport sedan and lineup of EVs, which so far consist of the Niro EV, EV6 and upcoming large EV9. The brand started in 1944 and is actually Korea’s oldest automaker. It spent much of its history making small trucks and some passenger cars – often under license from foreign companies like Mazda, Fiat, and Peugeot – and only entered the U.S. market in 1992.

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