Toyota has dismissed roughly 1 000 contracted factory workers in China as the world’s top-selling automaker adjusts production in a market that’s rapidly transitioning to electric vehicles. Staff at a joint venture between the Japanese carmaker and Guangzhou Automobile Group were let go before the expiration of their contracts “in light of the current production situation,” a Toyota spokesperson said.
Toyota’s China deliveries declined for the first time in a decade in 2022, and the two dozen hybrids and EVs the brand has on sale haven’t been a hit with customers there. The venture, called Guangzhou Toyota Motor, “will also provide the economic compensation required by law,” the spokesperson said. Koji Sato, Toyota’s president, pledged in April at the Shanghai auto show that the brand would accelerate the development of electric cars tailored to the Chinese market.