He said it was an “honour” to be asked to lead the rebirth of “a brand as loved and cherished” as Jaguar and vowed to return it to its past positioning as a ‘true British luxury brand”.
McGovern said the four pillars of future Jaguar design would be exuberance, fearlessness, uniqueness and progressiveness. “We derived the design direction from there and evolved the designs from those three cars. The designs are at an advanced stage.” Volumes will be around 50,000 cars per year for the range as a whole. The cars will all be built at a new dedicated area within JLR’s Solihull production facility.Nick Collins, JLR's vehicle programmes executive director, said the JEA too “was the copy of nothing” and no other EV architecture would “allow for such exuberant designs, proportions, refinement and performance”.
This ground-up reinvention includes dealers and Hoornik said Jaguars “would not be available everywhere”, confirming reports that the firm is going to reduce the number of dealers selling its cars. He said it wasn't a “last chance” for the brand and that “this cat was going to purr”. “There are no such things,” he said on whether it was a last chance. “We create chances by what we deliver. I believe this brand will be here in 50 years.”
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Source: autocar - 🏆 93. / 67 Read more »
Source: autocar - 🏆 93. / 67 Read more »