When you combine Volkswagen’s size and its electrification plan, it is one of the more noteworthy stories of the electric revolution. But the electric vehicle revolution has primarily been focused on China, Europe, and the United States. We and others have long been calling for more electrification in South America. That is now part of Volkswagen’s public plans! So, Volkswagen is taken a clear leadership position in this major market.
Another big avenue for growth the company is using is subscriptions . Volkswagen expects to grow subscriptions 150% this year in Brazil, South America’s largest auto market. The ID.4 and ID. Buzz will indeed be offered as subscriptions. Volkswagen produced its first cars in Brazil 70 years ago, and that production line in São Paulo was the company’s first production line outside of Germany! So, the German automaker has a long and special history in Brazil, making it unsurprising that it also wants to be a leader in the electric car revolution there. “Today, Volkswagen is Brazil’s largest automobile manufacturer, having produced a total of 25 million vehicles in 70 years, four million of which were exported.
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