, LEVC and the rest, that it is brilliant at preserving heritage and reputation while vastly expanding and improving businesses.
Third is the market itself. Car consumers like having an uncompromising brand, so long as the cars themselves contain a good deal of comfort and compromise. And because we at Autocar know him so well, we’d add a fourth success element: the continuing presence of master designer Peter Horbury as Geely’s chief arbiter of Lotusness. With all these positive elements at work - plus other background stuff such as shared parts, distribution and marketing know-how - it’s hard to see how this latest Lotus expansion can fail.
Get all the best car news, reviews and opinions direct to your inbox three times a week. You can unsubscribe via any email we send