“The way we’re going about expanding EV sales is very deliberate,” Pellat told reporters at the launch event for the GV70 in Atlanta this week. “Most importantly our retail journey plays a huge role in all this, making sure retailers are really onboard and going through this EV certification we have.”
Pellat said Genesis predicts many of its EV buyers will be first-timers for the brand and also first-time electric car owners. “ We want to make sure they have the best possible purchasing experience,” he said.2022 Genesis GV70: Motor1.com Star Awards2022 Genesis GV70: Motor1.com Star Awards2022 Genesis GV70: Motor1.com Star Awards2022 Genesis GV70: Motor1.com Star Awards2022 Genesis GV70: Motor1.com Star Awards2022 Genesis GV70: Motor1.com Star Awards2022 Genesis GV70: Motor1.
As an added bonus, Genesis’ EV customers will receive three free years of 30-minute fast-charging at Electrify America stations. So far, the electrified offerings from Genesis trail their somewhat more downmarket Hyundai and Kia siblings; the upcoming GV70 is rated at 236 miles of range, while cars like the Hyundai Ioniq 5 and Kia EV6 can be had with more than 300 miles. Still, they have received positive accolades, with the GV60 winning an Editor’s Choice award from Car and Driver this year.
Pellat said additional Genesis retailers and EV sales will be announced in the coming months. “We will be selling Genesis EVs everywhere Genesis is sold,” he said. “We are not going to hold back.”