SEOUL — Fast-growing Kia is banking on a first-mover advantage by reaching into the nascent market for larger electric vehicles with its full-size, three-row all-electric EV9 crossover.
"There are few seven-seat solutions in the market," Artur Martins, Kia's head of global brand and customer experience, told Automotive News at a design preview in Seoul. It is a boxy, low-slung crossover with a low belt line, big windows, spacious cabin and sleek interior. The front gets an EV-style mask interpretation of Kia's distinctive Tiger Face grille, and keeps the digital light animation seen in the concept.
Interior designers kept physical buttons only for important functions such as climate control. They aimed for a sleek, uncluttered dash by clustering control stalks for the drive-mode selector and start/stop button around the steering column alongside the usual turn indicator. In Canada, 2022 sales were off 13.8 per cent to 68,258 units. Throughough February, sales were 32 per cent to 11,789.
Kia is banking on continued momentum from the EV9's standout looks and electrified technology. Key to the strategy is that few competitors are in the same space, especially its traditional mass-market rivals, as highlighted by the slow EV entry by Japanese brands.
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