Until recently, projects like those were hanging in the balance. Imparato told CAR magazine that, when it was governed by FCA, Alfa Romeo was losing money hand over fist – and that made it rather difficult to secure funding from head office for its performance vehicles.
Imparato has brought Alfa Romeo a long way since he was appointed the brand’s boss in January 2021 – but there’s still a lot of work to do. However, he’s confident his strategy will improve the firm’s position, both in terms of its profitability and its reputation within the Stellantis group. . However, Imparato told us the car will also be available with a mild hybrid powertrain in certain markets to drag the price down to a more affordable level.
Imparato also walked us through his new SUV’s straightforward trim range, which closely follows the conventions set out by the Tonale. The system was designed to suit Alfa’s new online sales model, which will be rolled out over the next couple of years.
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