BYD: China’s electric vehicle powerhouse charges into Europe

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المملكة العربية السعودية عناوين أخبار

المملكة العربية السعودية أحدث الأخبار,المملكة العربية السعودية عناوين

Threat of EU tariffs may not be enough to slow carmaker in its attempt to challenge Tesla on global stage

on Friday in Munich. The city is storied in football terms, but it also occupies an important place in Germany’s self-image for a different reason: Munich is home to BMW, one of the country’s car exporting powerhouses.

Yet many experts believe tariffs alone will not be enough to slow the march of BYD on Europe’s car market.– often described as China’s Elon Musk – last week reportedly told an audience of car executives at an industry conference in Chongqing: “If you are not strong enough, they will not be afraid of you.”

The cars BYD produces in Pingshan are not particularly remarkable. But that is a big change from Chinese petrol or diesel cars, which often had a reputation for feeling cheap. By contrast, at an industry test day last month, cars from BYD and its Chinese rivals Omoda, Ora and MG were not out of place alongside German and Korean marques.and its more premium Seal offer features as standard that might cost extra from rivals.

The company blamed an unspecified “misunderstanding” between the company and the external public relations agencies that handled the invitations. The event went ahead with specialist media.BYD’s roots as a battery maker appear to have given it an important manufacturing advantage. Rhodium’s Sebastian said vertical integration – owning the supply chain rather than buying parts from elsewhere – had given it “a lot of control over costs”.

 

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المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين

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