BYD to drop ‘Build Your Dreams’ rear badging on Atto 3 and Seal EVs in Europe following customer feedbackChinese electric vehicle maker BYD has announced that it will drop its ‘Build Your Dreams’ brand name badging on the rear on theThe brand entered the UK market in March this year with the Atto 3, and is set to expand its range of offerings there with the introduction of the Seal andreports, the company made the decision to remove the badging, which spells out its name alphabetically,...
The announcement was made during the European launch of the Seal. According to Tim Bryant, BYD’s European customer experience manager, the badging on the Seal will be simpler and cleaner as a result of the feedback. “I’m pleased to say that we’ve listened to customer feedback and thanks to our rapid supply chains, Seal models for Europe will have discrete badging,” he said.
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