Genesis says its new 'Neolun' concept represents the future of the brand. For something that must survive tomorrow's auto market, then, it's no surprise that the Neolun is big, opulent and electric. The big, square SUV feels like a mashup between a Kia EV9, a Mercedes EQS SUV and a Rivian R1S, in part because any production version will chase those same buyers. Our man on the ground, editor-in-chief Patrick George, says it's bigger than any of those, though.
It still has clear lines defining angular elements, but the fundamental shape looks smooth like putty, not jagged like metal. The Neolun also has all of the traditional trappings of a concept car, most of which don't usually make production: Coach doors, seats that rotate to face backward, giant wheels, sleek headlights that probably don't meet federal requirements, tiny mirrors and a crazy swoopy center console setup.
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