During the latest financial reporting season, the car manufacturing industry did not have a lot of good news to report to their shareholders regarding their EV ventures. Sure, sales hit a record, but they were leading to no profits. In fact, GM and Ford kept losing money on every EV they produced. It was a cold shower, and it had a sobering effect. . The revolution is over. It’s time to go the natural way, with evolution.
Aston Martin, the luxury brand, has thrown in the towel for now, delaying its entry into the EV market to 2026. The company’s chief executive admitted earlier this month that drivers simply don’t want EVs, at least in the space where Aston Martin shines. What drivers want, Lawrence Stroll told The Telegraph, was “the sports car smell, feel and noise”. European carmakers, for the most part, adjusted their production targets downwards, meanwhile, Stellantis made an original move.