would end production well ahead of its new electric era made complete sense. They very much represented the past, and sold in small numbers. The last of those were made in June. Now, however, it’s been confirmed that both theWhile the decision doesn’t yet have a fixed date, with both I-Pace and E-Pace made by Magna Steyr in Austria,has reported on comments made by CEO Adrian Mardell in a call with investors. “We are eliminating five products, all lower value.
Let’s be honest, too - neither E-Pace nor I-Pace are any longer class-leading, if they ever were. If they’re not profitable either, it makes sense to get rid, however drastic the decision looks, and prepare for what comes next on the new JEA electric architecture. On the positive side for the consumer, it might be the time to do a deal on the cars that are out there for sale at Jaguar dealers, with the focus shifting to the F-Pace in the short term and then the full-on luxury EVs.
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