Is electric vehicle coverage fair? It's complicated

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Fairness doesn’t mean writing an equal number of positive and negative stories. EVs and gas-burning cars are not equals.

As electric vehicles increasingly become a political wedge issue in the United States and Canada, prompting a wave of click-bait misinformation on social media, it’s a good time to consider how the conventional news media as a whole – myself included – are covering electric cars.

Some of my own stories on EVs have been quite positive, while many others – on the danger of ultrafast EVs, questionable EV marketing strategies, and issues of reliability and availability of public chargers – are somewhat negative. Similarly, much of the media coverage of a Consumer Reports reliability survey last year – which prompted headlines that EVs are less reliable than gas cars – missed the nuance of the survey’s findings. Based on the company’s data, the reliability gap is temporary and likely to close as EV technology matures, an expert from Consumer Reports told me, citing trends from the raw data from previous surveys.

Fossil-fuel-powered vehicles, those big metal boxes nearly all Canadians rely on in some form or another, are major contributors to the warming of our entire planet. We’ve known that for decades. And yet that rather important fact doesn’t even get mentioned in most car reviews, including, I must admit, many of my own.

 

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