. It’s a massive problem, and we touch on the problem from time to time, but it’s not a daily beat of ours. That said, some friends of the site have been working on a solution to help out, and they’ve got notable news today to share.has developed a natural fiber plastic additive that reduces scope 3 emissions, particularly in chemical and automotive industries. Now, Heartland has received a significant investment from BASF subsidiary Chemovator.
It’s a little thing, a hidden thing, but something that adds up to make a big difference — at least, that’s the hope and dream and goal of the innovation and investment. We’re not going to get super deep in the weeds here , since this isn’t my area of expertise, but let’s look a little more at what the company says it is doing so special here. “
Heartland’s Imperium Masterbatch solves all of the major problems associated with processing natural fibers in plastic: dust, flammability, moisture, bonding, dispersion, bulk density, and thermal stability,” Heartland writes. “ These challenges have historically prevented natural fibers from being viable market opportunities to reduce the product carbon footprint of plastics.Notably, for those like me who were not aware, “Chemovator has been known as the business incubator within BASF that spins out new commercial opportunities. Chemovator recently announced that they were going to expand their portfolio from Europe to North America .