Nissan to cut EV production costs to compete against Chinese rivals

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Japanese carmaker aims to make electric vehicles more affordable but still profitable in new manufacturing strategy

A battery for the Nissan Leaf being assembled. Nissan plans to slash the cost of manufacturing its electric vehicles by 30 per cent as the Japanese carmaker turns to new partnerships and manufacturing methods to counter the rising threat from Chinese rivals.Nissan plans to slash the cost of manufacturing its electric vehicles by 30 per cent as the Japanese carmaker turns to new partnerships and manufacturing methods to counter the rising threat from Chinese rivals.

Under the plan, Nissan will launch 30 models over the next three years, about half of which will be electric vehicles and hybrid cars. In China, it will launch eight “new energy” vehicles and begin exporting cars made locally from next year.In North America, it aims to sell 330,000 more vehicles in fiscal year 2026 compared with 2023, while India will become a pivotal hub for car exports.

The group will maintain its long-term alliance with Renault and Mitsubishi Motors in certain markets such as Europe, south-east Asia and Latin America. It plans to make the cost of producing electric cars the same as for traditional combustion engine vehicles by fiscal 2030.

 

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