Overall, the pure electric vehicle share of US auto sales was 6.9% in the first quarter of 2024. EV sales increased slightly compared to the first quarter of 2023, but overall auto sales increased more, so EV market share dropped from 7% to 6.9% year over year. It was also down from the 4th quarter, which had a record high 7.9% EV market share. Still, it was up from 4.5% in Q1 2022, 2.4% in Q1 2021, 1.4% in Q1 2020, and 1% in Q1 2019.
Looking first at auto groups, we can see that BMW Group became the #1 auto group in the nation for the share of its sales that were electric, at 13.6% share. In second was Geely, which was at 10.6% share, and then another big German luxury automaker, Mercedes, came in third with 10.1% share. And then you’ve got the third of the big German auto groups, Volkswagen Group, scoring 9.4% share. So, three of the top four auto companies were the German Big 3.
Looking at the same metric but split out by auto brand instead of auto group, we find Cadillac is the leader! Who would’ve thought? With 16.4% share of its first quarter sales coming from the Cadillac LYRIQ, the old-school luxury brand from the US was bossing it with a very new-school EV. Audi was quite far behind in second with a respectable 12.9% share, and BMW was right on its tail with 12.7% share. Right behind BMW was its little sibling, MINI, at 11.7% share.