In case you haven’t been following the “Tesla should advertise!” vs. “No, it shouldn’t!” discussion of the past decade, the short summary is that Tesla has basically never used traditional advertising. It has engaged in, of course, especially through its well known incentives-based referral program and on social media. But it has not run TV ads like other automakers.
At long last, sometime last year, Elon Musk agreed that Tesla could start trialling some advertising. The update we got from a Tesla exec on the company’s last shareholder conference call is that they’d only use targeting online advertising, particularly through YouTube it seems. I’m a bit skeptical of this approach. Tesla has succeeded massively in the always-online world of social media and YouTube. It is a MASSIVE topic of focus on YouTube channel after YouTube channel. If you have any interest in Tesla at all, you’re sure to see a lot of videos on YouTube hyping up the vehicles and the company.
Targeted advertising can be very cost-efficient, and conventional TV advertising of the past can be very cost-inefficient, but in the case of Tesla, I actually feel like it needs what most automakers don’t need — time on TV via commercials. As I already said, Tesla has done a tremendous job reaching people online — case studies and college course are surely being conducted on how successful Tesla has been with this.
پاکستان تازہ ترین خبریں, پاکستان عنوانات
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ذریعہ: cleantechnica - 🏆 565. / 51 مزید پڑھ »