on Friday to let members know that the beta program is closing on March 31, and they have a little over a week left to complete any remaining activities . Those will shut down March 25. Users won’t lose their Stamps , which are hosted on Nifty Gateway, but they’ll have to sign up for Nifty using their Starbucks Rewards email to access them there, if they haven’t already.
Starbucks was late to the NFT game with Odyssey, which launched in beta in late 2022 — well after interest in the digital collectibles peaked. Unlike some other NFT ventures from major brands, though, it seemed to be aiming for more than a quick cash grab. It gamified the rewards system, offering activities and coffee-related mini-games that encouraged members’ ongoing participation.