Nio, an aspiring rival to Tesla with premium models, launched in Norway in 2021 and entered Germany, the Netherlands, Sweden and Denmark in October last year, allowing customers to buy directly from its stores or online or to lease the cars for as short as a month.
One person said Nio had found that Europe had its"peculiarities", without elaborating, and that the company was planning to expand into more European countries. Nio has been hiring in France, Italy, Hungary, Switzerland and Austria, according to Linkedin posts. Nio said there have been no changes to the marketing and sales methods of its brand in Europe and it was committed to building a direct sales network.
Nio, which ranks ninth by sales volume among manufacturers of electric and hybrid cars in China, does not break down its sales in Europe.
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