."Mustang means American independence and freedom of spirit. And Mach means fast. It's an E, good for everybody," Ted Cannis, former global director of Battery Electric Vehicles, said at the time. Darren Palmer, VP of electric vehicles, wanted to figure out what name would excite people about an EV, he came up with Mustang., it caused audible confusion between the models.. The Turkish-origin name can be roughly translated as"soul of a spirited young horse.
Cadillac started its electric naming journey with the Lyriq SUV using the letters"IQ" at the end. It kept that structure for its flagship Celestiq, though that one is a little harder to pronounce. When the new full-size electricwas introduced in May the company didn't smash IQ in, and instead kept the long-standing nameplate as is, creating the Escalade IQ.