Officer, in a press release. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs.”
While the financial benefits are difficult to discern precisely in the short term, the deal gives Netflix a relationship with a major automaker at a time when it has recently entered the advertising business. Since long before James Bond drove his first Aston-Martin onscreen, Hollywood has had close ties with car companies. The Transformers franchise, to choose one recent example, heavily relied on a pact with GM.
“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” Netflix CMO Marian Lee said. “GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films. This partnership reflects our ongoing commitment to support the rapid changes taking place in the world around us.
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