Cadillac Escalade and Chevy Camaro Are the Next GM 'Brand Umbrellas'

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Cadillac Escalade and Chevy Camaro are the next GM 'brand umbrellas:'

, codenamed K1. This would presumably sell well in key markets such as the U.S. and China. There is also talk of a more carlike modern-luxury segment-fusing all-terrain Escalade. Option number four is a high-end MPV that may initially only be sold in China, where the Toyota Alphard andThe third potential GM subbrand under evaluation is Camaro. "We did look at other successful standalone products like Silverado and Suburban but found them unsuitable for various different reasons.

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Cadillac chevrolet GM Awful idea with Escalade. It diminishes the Cadillac name by making that a sub brand.

Cadillac chevrolet GM The shell is nice; its what's under the hood that's the problem

Cadillac chevrolet GM Sad

Cadillac chevrolet GM Remember when they had actual brands? And killed almost all of them? Not many steps left in that ladder Unless this means a RWD sedan that isn’t a Cadillac, no interest (BTW, Mustang was not the first example of this — Range Rover has been proliferating for a while)

Cadillac chevrolet GM Remember when they had actual brands? And killed almost all of them? Not many steps left in that ladder Unless this means a RWD sedan that isn’t a Cadillac, no interest (BTW, Mustang was not the first example of this — Range Rover has been proliferating for a while)

Cadillac chevrolet GM No! Bring back Pontiac e Buick!!!!

Cadillac's quality is diminishing. I have a new 2023 and the transmission is a joke, worse, Cadillac says its operating as designed. They actually design a car to fail?

They should have just brought the El Camino back.

Please god no

GMdudeinNA is this a bunch of make believe?

What a shame. If it ain’t a muscle car who cares. Camaro Corvette Mustang any of them should be cross overs. Even electric I am not fully on board with. I want growl not a hum.

The Camaro will be discontinued and an SUV with a Camaro grille will be launched under the 'Camaro umbrella' Only GM can come up with these kind of genius moves.

Love to see GM bringing back that 'call anything a Cutlass' sales mindset...

Anyone else actually go and read the article? I'd rather watch the camaro die than that... that is miserable and a mockery of a 60 year old name. A camaro SUV? Because we couldn't bring the equinox to fame, so they're just gonna f off the camaro name. This... this is miserable...

Nice

mattmaran Give me a next-gen Camaro ZL1 1LE with the LT6 motor from the new Z06, pair it with a manual transmission.

I thought the Camaro was on its way out?

Maybe it’s also time to bring Saturn & Pontiac back as “brand umbrellas”… 🙄🥴🙄🥴🙄.

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