Tesla launches EVs in Thailand amid competition from cheaper brands

BANGKOK: Tesla Inc launched two electric vehicle models in Thailand on Wednesday , marking its first foray into the regional auto hub that has long been dominated by Japanese manufacturers.

The US automaker plans to start selling its EVs in Southeast Asia's second-biggest economy via online channels, with deliveries set to start early next year. Fuel-based vehicles, especially made by Japanese brands, still dominate the market and uptake of EVs has gradually gained momentum, with about 7,000 new battery EVs registered in the first ten months of 2022, according to the Thailand Automotive Institute, up from 2,000 last year.

"I'm excited. The price differences aren't significant ," said office worker Thitipun Paisirikul, 36, adding he expected the resale value of the car would be high.

EV will never be a thing in asia

There is no competition though.

Cheap is not always reliable. Think ‘Great Wall’! Cheap and nasty.

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