Bloomberg News on Tuesday reported Apple’s Project Titan has been in a state of limbo at the tech giant in recent months, upon realization that the ambitious self-driving-car plan is not currently technologically feasible.
Citing sources with knowledge of the matter, Bloomberg said the project is being reworked to include a steering wheel and pedals, and autonomous capabilities only while driving on highways. Previously, Apple had sought to build a car with “Level 5” autonomy, Bloomberg said, referring to a high level of autonomy that no auto maker has yet been able to achieve.
Apple’s self-driving EV plans have been rumored for years, and the scope of the project has changed a number of times. In early 2021, there were reports that Apple was teaming with South Korean auto maker Hyundai Motor Co. 005380, to build an Apple-branded vehicle, and later that year Bloomberg reported Apple was speeding up the car’s development process.
Apple shares AAPL, -2.54% are down about 20% year to date, compared to a 17% decline by the Dow Jones Industrial Average DJIA, -1.03%, of which it is a component.
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