, BYD plans to build a “powerful brand matrix” consisting of brands BYD for its core line-up, Denza for the premium segment, Yangwang for the luxury SUV segment and “another new brand”. BYD’s electric pick-up truck will come under the latter, which the company says will specialise in “professional and personalised identities, covering family cars and luxury cars,” it said.
“The brand will harness the co-creation with users and warmly welcome all the franchised dealerships to join BYD for its promotion,” said speculation cited by
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