, an interactive, multi-platform initiative that gathers resources and remedies for reversing the earth’s biodiversity crisis.
In the Madison Square Park project, she identified not only a major opportunity to cultivate further awareness around those issues, but also a chance to offer actionable solutions through coordinated public programming. From her earliest conversations with Rapaport, Lin wanted to work with trees. “I’m very site-specific,“ she says, “and for me, those trees that frame that oval in Madison Square Park becameframe, and actually became my conversation.
Throughout the process of sourcing and placing the cedars, Lin and her team have been tracking the size of their carbon footprint, with the goal of eventually offsetting their emissions. They will accomplish that, in part, through a city-wide planting project planned for this fall; Natural Areas Conservancy, Madison Square Park Conservancy, and Lin will lead a volunteer effort to put 1,000 trees and shrubs into the ground across the five boroughs.
“We just want to teach people and give people hope that we could all make a difference,” Lin says. “Our individual consumer choices can make a difference. Helping groups that are out there in the fields can make the difference. When things are this dire, I believe we have to get busy and we have to get very optimistic.”Sign Up Now
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