32-year-old attorney quit her 9-to-5 to launch an electric flossing startup—it brought in nearly $1 million in 12 months

Samantha Coxe's business idea came from a relatable experience: lying to her dentist about flossing regularly.Flaus

"It's just like your electric toothbrush," said Coxe. "Simply snap on a fresh, recyclable floss head, power it up and select your favorite speed setting of up to 18,000 sonic vibrations per minute. Then, let Flaus work its magic." "Customers will buy the kit up front for $99. It costs us about $10 to make," Coxe told them. "Every three months, customers will receive a little baggie of 90 floss heads ... The subscription is $15 every three months or $5 a month."

Mark Cuban declined to put an offer on the table, saying the industry was out of his wheelhouse. Lori Greiner also opted out, saying she was loyal to her traditional floss picks. But three investors decided to extend Coxe offers:After some back and forth, Coxe decided to partner with Nelson, who said her investment would come with both mentorship and friendship.

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A common lie led this attorney to quit her 9-to-5 and launch a startup—now she has a 6-figure ‘Shark Tank' offerSamantha Coxe used to lie to her dentist about flossing, she said on ABC’s “Shark Tank” — leading her to launch Flaus, an electric flosser…
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