Xiaomi's first electric vehicle SU7 is displayed at a showroom of a newly opened Xiaomi store in Beijing, China March 25, 2024.BEIJING — Xiaomi's CEO said on Monday that his firm's first electric vehicle aims to be the "best looking, easiest to drive and smartest car" priced below 500,000 yuan , as the Chinese electronics maker gears up for orders this week.
Seventy-six Xiaomi stores in 29 Chinese cities began displaying the car on Monday, with prospective customers and car bloggers lining up in one central Beijing showroom to get a close view of the "ocean blue" and other versions. The company also uploaded its "Xiaomi Car" app to Chinese app stores. For Yan, and many consumers of Xiaomi's cheaper phones and home electronics, the brand has gained a reputation of providing good value.