Honda e:N1 EV production starts in Thailand – ‘electric HR-V’ is 1st CKD Japanese BEV there, on sale Q1 2024

Honda e:N1 EV production starts in Thailand – ‘electric HR-V’ is 1st CKD Japanese BEV there, on sale Q1 2024Big news from Thailand, where Honda has announced the start of production of the Honda e:N1 EV. The ‘electric HR-V’ gets a dedicated factory line at Honda’s plant in Rojana Industrial Park, Prachinburi province, and uses local parts. With this, Honda can claim to be the first Japanese carmaker to produce a full EV in Thailand. Details on the market launch will be announced in Q1 2024.

Typical EV cues such as a closed-off nose and charging flap aside, do you notice anything different? It’s not so clear in these studio shots, but white ‘H’ badges across the exterior and on the steering wheel is a new electric identity for Honda, just like red for Type R and blue for hybrids. Also, there’s a new ‘Honda’ typeface logo for the rear.

Honda is a master of packaging, and this skill should also be apparent in EVs. The company says that clever packaging of the electric drivetrain components ensure the e:Ny1 offers “remarkable interior space and comfort”. The HR-V’s familiar dashboard gets a large 15.1-inch portrait touchscreen which includes what looks like a permanent section for AC controls. Ahead of the driver, the meter panel is a digital screen without a binnacle – browse the gallery below.

Do you think that the e:N1 EV would do well in Malaysia? To locally assemble a product, Honda Malaysia, like any other OEM with a plant here, would need to commit to a certain figure, and the numbers would have to justify the investment. Malaysia is of course a smaller car market than Thailand and Indonesia.

At yesterday’s new CR-V launch, Honda Malaysia MD and CEO Hironobu Yoshimura said that the company will focus on hybrids for now. “In Malaysia, at this moment we’re focusing on hybrid as a more practical solution first. At a certain time, we’ll come back to full electric,” he said.Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats.

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