VW’s Electric Plans Face Hurdles Including Technology, China

VW recently upgraded its BEV target to 80% of European sales by 2030, up from its previous plan of 70%. VW’s investment in BEVs is now set at €180 billion over the next five years, including spending on batteries and its expansion in Europe, the U.S. and China.

“Additionally, VW plans to introduce an entry-level model below €25,000 and new electric compact SUV alongside the ID.7. vehicles will remain the key pillar of VW’s mass-brand EV offering for the foreseeable future,” UBS said.VW has said it will unveil “entry-level” hatchback and SUV BEVs priced under €25,000 in 2025, probably called the ID.1 and ID.2. This price point is roughly twice as much as current entry-level gasoline and diesel vehicles.

“You can find better EVs , better software , but at the end the final products are decent ones. Besides, these cars are just the beginning, so it is normal to have difficulties,” Munoz said. “Volkswagen will need to convince investors why it will not be facing China-type problems in Europe and the U.S., as competition from both Tesla and Chinese and incumbents accelerate in Western markets,” Bernstein Research said in a report.

“VW needs to expand ASAP in markets like North America, with Scout potentially playing a large role,” Schmidt said.

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