MILAN : Nine months after taking the top job, Ferrari CEO Benedetto Vigna will be expected this week to explain how the carmaker will preserve its cachet - and top tier prices - in a future of electrified cars.
A tech veteran with 26 years of experience in the semiconductor industry, Vigna, who started at Ferrari last September, is tasked with marrying innovation with tradition. The CEO said earlier this year that Ferrari would rely on partners to develop bio and synthetic fuels which could be an additional green option alongside all-electric technology.By announcing its first sport-utility vehicle , the Purosangue, for the coming months, Ferrari is also moving into a lucrative market segment where competitors such as Lamborghini, part of Volkswagen group, already operate.