Ferrari’s first electric car will cost at least 500,000 euros , a source familiar with the matter told Reuters, as the luxury automaker prepares to open a plant that will make the model – and could boost group production by up to a third.
The price tag, which doesn’t include features and personal touches that typically add 15-20%, is well above the average sale price of around 350,000 euros, including extras, for a Ferrari in the first quarter of this year, and many rival luxury EVs.Ferrari has said it will launch an electric car late next year, and the planned price shows its confidence that ultra-wealthy drivers are ready for it.In a less exclusive segment, Porsche’s electric Taycan starts at around 100,000 euros .
The factory – or e-building – is a bold move for the company, which delivered fewer than 14,000 cars last year, as it will eventually allow production capacity to rise to around 20,000, the source said, speaking on condition of anonymity. However, Ferrari has shown with its Purosangue SUV, launched in 2022, that it can achieve success expanding beyond its traditional two-seat sports cars and grand tourers.Ferrari has shown with its Purosangue SUV, launched in 2022, that it can achieve success expanding beyond its traditional two-seat sports cars and grand tourers.
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