Slow-Selling Nevera Is A Sales Flop Because Rich People Want ICE Supercars, Mate Rimac Says

Mate Rimac says wealthy buyers want anolog, combustion-powered supercars and hypercars, not EVs Croatian firm has only sold 50 of the 150 Neveras it planned to build Rimac says Bugatti will continue as ICE brand Vinyl records, fully mechanical wristwatches and now ICE-powered hypercars: three examples of how supposedly obsolete tech has fought back against the newer, more technically advanced, but less soulful mediums that were supposed to replace them.

We started to develop Nevera in 2016/2017, when electric was cool, Rimac told the conference. “ we notice that as electrification is becoming mainstream, people at the top end of the sector want to differentiate themselves.” He likened the trend to high-net-worth individuals’ love for expensive analog watches that sell for far more than digital smart watches ordinary folk wear, despite the trad timepieces being able to do far less.

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