A common lie led this attorney to quit her 9-to-5 and launch a startup—now she has a 6-figure ‘Shark Tank' offer

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Samantha Coxe used to lie to her dentist about flossing, she said on ABC’s “Shark Tank” — leading her to launch Flaus, an electric flosser…

A common lie led this attorney to quit her 9-to-5 and launch a startup—now she has a 6-figure ‘Shark Tank' offerSamantha Coxe's business idea came from a relatable experience: lying to her dentist about flossing regularly.Flaus

"It's just like your electric toothbrush," said Coxe."Simply snap on a fresh, recyclable floss head, power it up and select your favorite speed setting of up to 18,000 sonic vibrations per minute. Then, let Flaus work its magic."The show's investor judges tried out the Flaus flosser, calling it"cool" and complimenting its peppermint flavor — but they wanted to learn more about the numbers.

Mark Cuban declined to put an offer on the table, saying the industry was out of his wheelhouse. Lori Greiner also opted out, saying she was loyal to her traditional floss picks. But three investors decided to extend Coxe offers:After some back and forth, Coxe decided to partner with Nelson, who said her investment would come with both mentorship and friendship.

 

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