Hertz CEO out following electric car 'horror show'

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The company, which announced in January it was selling 20,000 of the electric vehicles in its fleet, or about a third of the EVs it owned, is now replacing the CEO who helped build up that fleet, giving it the company’s fifth boss in just four years.

A man photographs a Hertz Tesla electric vehicle displayed during the Hertz Corporation IPO at the Nasdaq Market site in Times Square in New York City. in its fleet, or about a third of the EVs it owned, is now replacing the CEO who helped build up that fleet, giving it the company’s fifth boss in just four years.The company announced that Stephen Scherr, who came to the company two years ago after nearly 30 years at Goldman Sachs, is stepping down at the end of this month.

“The execution and marketing of EV’s was a horror show across the board,” said Daniel Ives, an analyst with Wedbush Securities who follows the EV market. “It’s a black eye they couldn’t recover from.” Hertz had announced it would buy 100,000 EVs from Tesla in October of 2021, just before it had its initial public offering following its emergence from bankruptcy. The hope was the promise of being on the cutting edge of growing demand for EVs would attract investors and lift its stock price.

Fields’ predecessor as CEO, Paul Stone, stayed on as president and chief operating officer of Hertz, posts he held until resigning this past September. Stone had taken over just days beforefor bankruptcy in May of 2020. While the entire rental car industry was battered by the pandemic and the plunge in demand for travel and rental cars, rivals Avis Budget and privately-held Enterprise were able to ride out the storm without filing for bankruptcy.

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