After sharing snippets of information and a few images here and there, Rivian has officially lifted the veil on the third vehicle it’s bringing to market, the R2 SUV.
Production won't start until 2026, however. A number of things could change between now and then, including the announced price. Let's just say we've seen this before. Nevertheless, Rivian will probably be very aggressive, as it needs an affordable model to compete with Tesla and all the other manufacturers promising, in the short and medium term, cheaper electric models.
Rivian's shares have lost 53 percent of their value since the start of this year, weighted down by disappointing delivery figures and its February announcement that production growth in 2024 was expected to be zero.
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