Smart became synonymous with tiny but well-engineered city cars, and its most iconic model is what became known as the ForTwo. Three generations and 26 years of continuous production since the ForTwo’s debut in 1998, and Smart pulled the plug on the model in 2024, but it is looking to eventually launch a replacement. Smart changed its focus after it became a 50/50 joint venture between its original owner, Mercedes-Benz, and China’s Geely in 2019.
He noted that “the best year for Fortwo was around 100,000 units, and that's not enough to justify a platform,” concluding that “if you share this platform with partners—we're still in evaluation—then you can also share the investment costs and the production site etcetera, and it starts making sense. We want to have a positive business case for us, for our retailers and in the end for our customers.
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